Finca de Altura — Home of Primera

Primera.
The original banana.

Gros Michel — the variety the world grew until blight erased it in the 1950s. We grow it again, by hand, at altitude in the Guatemalan highlands.

A single ripe Primera Gros Michel banana, lit against a volcanic dark ground
Variety  ·  Gros Michel
Origin  ·  Guatemalan highlands
Elevation  ·  1,400 m
Lot  ·  ————
Variety
Gros Michel
Origin
Guatemalan highlands
Elevation
1,400 m
Lot
————
[ LABELED CLUSTER — Primera kraft-band product shot pending from designer. See HANDOFF.md. ]

What happened to it

Every banana you've eaten is the understudy.

Until the 1950s, the world ate one banana: the Gros Michel. Bigger, sweeter, more aromatic — and grown as a single global monoculture. When Panama disease swept the plantations, it took the whole variety with it. The industry replaced it with the Cavendish, the banana in every supermarket today. It was chosen because it survived the blight, not because it tasted better.

The one we lost was the one worth eating.

What a mountain does to a banana

Grown slow, high, and by hand.

At 1,400 metres the fruit ripens cooler and slower than anything off a lowland plantation, and the flavor concentrates. The result is a banana that eats like a different fruit: creamy to the point of custard, denser and more structured, with a deeper, more aromatic sweetness.

Creamy Dense Concentrated Aromatic Honeyed
A Gros Michel banana cut open on volcanic rock, showing dense, creamy, custard-like flesh

From the ground

The kind of thing a chef puts on the menu by name.

"________________________________________"

— Christian [Surname], [Role], Guatemala

"________________________________________"

— [Name], [Role — e.g. Packing Lead / Agronomist], Guatemala

[ Logo strip — hidden until restaurant/group logos exist ]

Taste the original.

We work with chefs, specialty grocers, and trade buyers. Sampling is how this fruit sells itself.

Request samples